Brand Convergence

WithMe was a startup focused on building the next generation of retail environments. This included everything from manufacturing physical stores to building hardware & software fixtures with a focus on omni-channel shopping and automation.

Prior to this redesign, the company had been through multiple pivots and was trying to find its way. Just a year earlier we had completed a major brand redesign including a rename, identity system, and extensive applications across multiple business units. For this version, only the name and logo were kept and everything else was refreshed to appeal to more forward-thinking retailers and savvy consumers.