I’m a human-centered design leader helping the world's most ambitious companies build value they can measure.

I have 18 years of professional experience delivering value through digital products. I currently lead the Product Design team at O'Reilly; a learning company focused on a mission to change the world by spreading the knowledge of innovators.

I believe great products get built with relentless customer focus and experimentation. I work with cross-functional teams to help them define the opportunity space, align business and user outcomes, and set product visions. I advocate for continuous discovery methods and use data to help inform where to go next. And I push teams to raise the craft bar to deliver impactful user experiences.

Some of my previous roles include leading a multidisciplinary design team for a FinTech retail startup backed by Zappos founder Tony Hsieh. Our team developed award-winning innovative products that enabled retailers to carry low-to-no inventory in a digital/physical store model. I also co-founded and ran a digital innovation agency that OrderWithMe acquired in 2015. We worked with emerging technologies to design various web and mobile applications for enterprise and startup companies, including Apple, Sony, Qualcomm, and VMware.

I have a Bachelor of Science degree with an emphasis on digital media. I enjoy spending time with my family, reading, watching documentaries, and exploring new business and investment opportunities in my spare time.

Past Clients

Talks & Articles

  Research-Ops Spotlight Interview  |  EnjoyHQ

  Rapid Design Frameworks Lecture  |  UCSD CSE (Computer Science & Engineering)

  Mastering the Abstract Workflow (Version Control for Designers)  |  UX Planet

  Product Innovation Fueled by Design Thinking Workshop  |  O'Reilly DevFoo Conference